We would like to tell you what we do. We are a blow dry and styling boutique. We are experts at the simple idea of wash and hair style any way you like. We specialize in a relaxing washing of your hair with customized conditioners. Followed by a blow out service catering to your specific needs or selected from one of our signature style choices. We have honed our skills and assure you the best experience available. We believe in no bad hair days! Come in and let our staff pamper you.   Make it Reign!

Located just a few blocks away from the beach on 41st Ave. Reign Blow Dry Bar brings the best in dry hair styling in a beautiful, clean studio nestled in the heart of Capitola, California.

Reign Blow Dry Bar uses only the finest in hair care products. We proudly feature Kevin Murphy and HBL. Both companies bring the natural elements we are looking for as a California company. As well as completely delivering in the hair repair and styling department. Its a win win! We are committed to keeping our life style and our dry bar as eco friendly as we possibly can.